All posts by multifamilyleadership

Joe Curd is the Director of Multifamily National Accounts at Stealth Monitoring. Stealth protects assets for businesses with high quality video monitoring and surveillance.  In multifamily, there is a significant worry about security. One of the top reasons a resident does not renew their lease is that they feel unsafe and uncomfortable on a property.  We want residents to feel safe while on the property. Current systems are mostly used after a problem has occurred. Being able to tell residents “we caught it on camera and sent the footage to the police” is not comforting because the crime still happened.  Stealth Monitoring fixes this by using speakers to alert the problem-causer that they’re on camera, scaring them off before there is any real problem.  Also by using 24/7 eyewitness surveillance, self-guided tours become less risky since any damage would be caught on camera. Any attempt at theft would be stopped in its tracks. Many of the reasons that make collecting drivers licenses before touring necessary would be reduced.    In this episode, we covered: Why the current security systems on…

Trade shows have worked for decades. But multifamily vendors are trying to sell a product using a system that was invented before the internet.  There’s a new way of doing sales and marketing. We’re taking the multifamily industry on a journey beyond the old way of doing things.  As part of that, we’re giving away $150,000 to our clients instead of spending $150,000 on trade shows, but once it’s gone, it’s gone. If you want to join us on this journey, head to https://multifamilyclients.com/ and see what we’re doing for the multifamily industry.  In this episode, we covered: Why vendors like using an outdated sales strategy How much growth is possible without spending money on any trade shows What top companies do instead of trade shows to get incredible results Why changing your trade show sales focus to 12 months instead of a few weeks can drastically increase your sales What your ideal clients REALLY want (hint: it’s not your product) Additional Resources: Building a Trusted Multifamily Brand to Accelerate Growth and Scale What Multifamily Investors Really Want Our Strategic…

Merilee Karr is the CEO and Founder of UnderTheDoormat. Her vision is to make short term rentals a possibility for everyone. She’s been featured on many different news outlets, and although she’s been in the UK for the last 20 years, her experience is incredibly valuable for the US short-term rental market. UnderTheDoormat believes there is more to short-term rentals than posting an opening on AirBnB. They’re looking to capitalize on the 300 billion dollar short-term rental market. UnderTheDoormat knows that people are valuing flexibility higher and higher, and are looking to support that market need. In This Episode, We Cover:  What you can do with the 330 billion dollar short term rental market to improve your investments How short term rentals are evolving with business trips and expenses What residents want in the current housing market How to prepare for short term rentals instead of just putting it up on AirBnB Who the best target market for short term rentals is going to be How it’s more than just a way to control vacancy Why subletting is a powerful…

Don’t miss out on the Multifamily Women Summit coming this September! Make sure to sign up now to get our Early Bird ticket pricing, and join us in beautiful Arizona.  The Best Places to Work Multifamily® program officially ranks and recognizes the companies that make life better for their employees. After evaluating the companies, the top companies are awarded at the annual Multifamily Innovation® Summit.  In this episode, we covered: The 8 critical categories to create a great place to work in multifamily How the work from home environment affects the way employees feel about the company they work for, and how it’s shifting with time What satisfaction looks like in Best Places to Work Multifamily® compared to average companies, and where improvements are made How work from home employees want supported and how it differs from in-person employees Additional Resources Join the Multifamily Women’s Leadership Series for FREE Best Places to Work Multifamily FAQ Past Winners Best Places to Work Multifamily®

Nice healthcare gives residents access to cost-effective healthcare right in their apartment. In this episode, we sit down with John Young who is the Senior Vice President of Growth at Nice Healthcare and Kelly Krasner the Vice President of Growth. Why are we talking about healthcare for residence in a Multifamily Podcast? Because, smart investors focus on long term investments in “community” to support a positive brand. As property owners, we’re providing so many essential services like running water, utilities, access to communications with internet, TV, Wi-Fi services. Right now we’re looking at better ways to provide these services – if that be solar or participation in revenue sharing for these services. Our residents have purchasing power over these things. In other words, the money they’re not spending with us is going to these things. It’s good business to increase the purchasing power of your residents. We want our residents to be successful, and healthy. Just like our employees. We know that when we invest in health programs for our employees, we see that as an investment with great returns.…

Meeting Recap: Multifamily Innovation® Advisory Council The Multifamily Innovation® Advisory Council now has over 1.5 million apartment units being represented. The council is on track to grow to north of 3 million units by end of year, with a focus of being the catalyst for innovation, through delivering insight to leaders across the industry. This show is where we report back key trends and findings from within these meetings so that the industry can advance and build technologies that knock down problems or create bigger and better futures for Multifamily companies. A Multifamily Companies ability to innovate is a key factor for sustained growth, economic viability, increased well-being, and the development of communities.

Paul Colgan is the Managing Partner for EA Americas, and is the Government Affairs Consultant for the Home Builders Association of Greater Chicago. He’s heavily involved with how governments are handling the desire to be more environmentally friendly in real estate. This Episode Discusses: How the private sector (like Salesforce) is pushing a reduction in business’s carbon footprint onto other businesses How the government is pushing for verification and monitoring of carbon footprints of companies Why you need to be ready for federal regulations to come into play and how to prepare Why you need to be following an international standard for regulating your carbon footprint What the timeline for decarbonization plans is going to look like Companies and investors want to be more environmentally friendly What your first steps to working on your ESG should be Paul Colgan Managing Partner for EA Americas and the Government Affairs Consultant for the Home Builders Association of Greater Chicago

Kyle Finney is a Business Development Manager at Arize. He works with real estate professionals to attract residents. Kyle is responsible for spearheading high-return marketing and sales campaigns. Arize is a smart home technology company that focuses on sensors and alarms. Their systems find minor issues and notify maintenance before they develop into serious problems (like water leaks). They also help with security, utility optimization, and enable self-guided tours after hours.  In this episode, we covered: Why partnering can lead to more benefits than just buying a product How smart home tech as an industry is changing and growing How Arize keeps its clients on the forefront of smart home technology instead of selling a product and being done What smart home technology does to affect NOI and daily expenses How Arize adapts to the specific situation their customers are in to provide tailored experiences Why it’s important to have smart home tech that is built specifically for multifamily properties instead of single family homes Why many properties claim they “can’t afford” smart home technology and hurt their NOI as…

Join us for a recap of the Multifamily Innovation® Advisory Council meeting. The Multifamily Innovation® Advisory Council announced today its formal launch with over 1.5 million apartment units being represented. The council is on track to grow to north of 3 million units by end of year, with a focus of being the catalyst for innovation, through delivering insight toleaders across the industry. This show is where we report back key trends and findings from within these meetings so that the industry can advance and build technologies that knock down problems or create bigger and better futures for Multifamily companies. A Multifamily Companies ability to innovate is a key factor for sustained growth, economic viability, increased well-being, and the development of communities. The innovation capabilities of the operations include the ability to understand and respond to changing…