Greenfield Partners Launches Domica Employee Housing Platform With 70-Unit Naples Development
Greenfield Partners launched Domica, an essential employee housing platform designed to address workforce housing challenges for employers in the private club, hospitality, healthcare, and other sectors. The company announced it has begun site work on its first development at Livingston and Radio Roads in Naples, Florida.
Domica at Radio Road is a 70-unit community where half of the units are pre-leased to a members-only beach club in Naples. The arrangement aims to provide team members with affordable access to housing near their workplace.
Jennifer Faron, Principal at Greenfield Partners, stated, “The markets we are targeting represent some of the most affluent regions in the country, supported by strong tourism and large healthcare systems. While luxury housing is consistently in development in these regions, the U.S. is currently facing an estimated shortage of approximately 7.2 million attainably priced apartments, according to The National Association of Realtors/Realtor.com, and this demand is even starker among employees within the hospitality and healthcare industries, who face increasingly difficult commutes, making it tough for employers in these sectors to attract and retain talent.”
The Domica platform sources and acquires development sites and existing assets, then develops or repositions them for employee housing. The model utilizes block leases of various terms with individual employers. According to the release, the platform provides full occupancy planning, moving management, and related services tailored to employer needs. Employee transportation to and from work sites is offered in some markets.
The Radio Road location is expected to open in Q3 2027. The property will feature 70 fully furnished units across 4 stories, with flexible layouts that can be reconfigured into 1, 2, 3, and 4 bedroom configurations depending on employer needs. Each unit includes a full kitchen, living area, shared laundry facilities, and a private bathroom for each bedroom. Amenities include a swimming pool, fitness center, and community room.
Employers determine how to share rent costs with employees. The property will be professionally managed under the Domica brand upon completion.