In this interview, Patrick Antrim, Founder of Multifamily Leadership, spoke with Catherine Swaback, Director of Marketing Strategy at Alliance Residential Company, one of the largest private U.S. multifamily companies with offices throughout the West, Southwest, South-Central, Southeast, Mid-Atlantic and Northeast. Patrick: As one of the nation’s largest developers and apartment operators, how important is the acquisition of new talent to the lease-up and operations of your multifamily portfolios? Catherine: Recruiting top talent and retaining our best associates is not only important, our foundation is centered on this. As extensions of our brand and our front lines, we continually invest in our on-site talent and put a heavy focus on associate significance and performance. It’s because of our people that we continue to be best-in-class, lead the industry through innovation and deliver unparalleled customer service at every touch point. Patrick: What strategies do you employ to keep your teams focused on the vision of the company in an ever-growing and evolving industry? Catherine: As the No. 1 national multifamily developer for three years running, it is imperative that we concentrate on…
Multifamily Leadership Series
In this interview, Patrick Antrim, Founder of Multifamily Leadership, spoke with Josh Young, Director of Marketing at Multifamily Management, Inc (MMI). Josh is leading with innovative marketing strategies, driving value for Multifamily clients and leveraging social media to create unique experiences with his internal teams. The MMI team, like many other third party managers work to provide Owners and Investors with the highest quality Management services available. Patrick and Josh talked about the strategies management companies can leverage to build their brands, engage current employees and attract new owner accounts. In line with our series, this interview will highlight the perspective and experience of someone who has made the move to advance leadership in Multifamily. Patrick: Josh, thanks for sharing the time with me on one of the most important topics in the Multifamily industry. Employee engagement and retention is an integral component of any successful company and one that should be highly valued and nurtured. What is the fundamental value driving the way MMI does business? Josh: The biggest value we have in the company is our People. The goal…
Marcus & Millichap (NYSE: MMI), a leading commercial real estate investment services firm with offices throughout the United States and Canada, today announced the addition of Jay Lybik as vice president, research services, according to Gregory LaBerge, chief administrative officer of Marcus & Millichap. Lybik joins Marcus & Millichap with over 20 years of real estate research experience and most recently served as vice president, market research, at Equity Residential (EQR). He will be based in the firm’s Phoenix office and will report to first vice president, John Chang, who heads Marcus & Millichap’s Research Services unit. “We are excited to welcome Jay to Marcus & Millichap’s Research Services team,” said Chang. “He will be responsible for enriching the firm’s research and advisory services and guiding the preparation of the firm’s more than 900 annual research products, which include forecasts, reports, and outlooks.” “Jay’s experience and track record will help elevate our research capabilities, agent support, and client services,” stated LaBerge. “It will also enable us to leverage John Chang’s role in supporting our agents’ business development, client presentations and…