Multifamily Culture as a Competitive Advantage

Multifamily Culture as a Competitive Advantage

A high-performing culture starts with a culture of learning and development. I know what you are thinking: culture is complex.

I am speaking of high-performing results.

A company that sets out to entice employees with flexibility, comfort, beverage bars and all that we have seen in new culture practices will struggle for long-term success. Be prepared to feed this type of culture some cash.

I believe culture is an outcome and, by the end of this article, I will show you where to start the process. But before we get into where to start, I would like to talk to you about performance.

A great culture is an outcome of the performance you create. Some culture requires companies to change and sometimes culture means that very little changes.

Don’t get me wrong. I believe talent acquisition and rewards to be an investment in our business. I also believe that with the right environment, people will grow and reach their full potential. Employees who reach their full potential have a better chance of fulfillment.

Love So Much That You Delay Gratification

I have two boys who are a constant source of delight in my life. Their curiosity inspires me to become more every day. I love them and have a long-term view on how they develop. I can spend my time trying to please them with gifts and comforts or I can prepare them to create lasting joy. The type of joy that will allow them to get through most of the many challenges youth experience today.

Preparing them for success is most likely the best way for me to create happy children. The more I try and make them happy, the more they become dependent on external things, less prepared and frustrated.

Most people want to succeed. Help them do that and happiness will be the outcome. When people are happy, they engage.

Every Company Has a Culture

As much as we try and create culture, the bottom line comes down to how we reward people, what we allow to creep in and what we tolerate in our corporate offices and onsite properties.

I believe people want to work on winning teams. I bet you want to be on a winning team. From my perspective, the best way to create a winning culture, a culture that creates a competitive advantage, is to win. Win for your three customers. Win for your property owners, employees and residents. The path to winning is preparing and developing people to reach their full potential.

Where Do We Start?

Confidence. How do you feel when you are winning? More motivated to take on bigger challenges? More confident? More secure? The more confident we become as a result of high performance, the more innovation we bring our teams. Think about that.

Less confident people will hold back solutions, feedback and candor because they don’t want to rock the boat.

When we build confidence in others we increase our chances of success. When you have a culture of learning within your organization, you create more confident employees as a result of continual learning. People feel more prepared and therefore take on more challenges.

How Do We Create Confidence?

At our leadership summit, our keynote speaker, Patrick Morin, simplified his years of research on confidence. Morin said, “Confidence comes from one of two things. Having a plan or having results.”

If having a plan or having results creates confidence, why do so many become reckless? When people follow their plan and begin to produce results, their confidence increases. Where things get scary is when they produce a high outcome of results over a period of time and begin to neglect the plan.

You see this in companies that have long-term employees who have become overly confident because they have completed a certain level of tasks over and over. Their results are high, and their confidence is high. The trouble is they become overconfident as they neglect their plan.

Airline Pilots Stick to the Plan

They follow their plan, and the checklists keep them focused on the plan as a requirement. In this case, you have a high focus on the plan and high results, which translates into a great performance.

When organizations create a culture of learning they can create high-performing outcomes by allowing people to continue to learn. A culture of learning becomes a culture of accountability, which leads to a culture of responsibility. The outcome is a culture of performance and a culture as a competitive advantage.

I would love to hear from you. What ways are you building confidence with your teams?

About the Author: Patrick Antrim leverages a deep insight in leadership to inspire high-impact results. He is an author, speaker, entrepreneur and producer of the Multifamily Leadership Summit, and his leadership & coaching firm, Multifamily Leadership, LLC , is focused on preparing Multifamily Leaders for the FUTURE of WORK.

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