Innovations in Apartment Searching: A Chat with Marcia Bollinger from Apartments.com
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Apartments.com is an online rental marketplace for the multifamily industry. Its intuitive name and innovative features, such as drawing a search area on the map, have kept it as a popular way to find apartments for decades.
One of the biggest expenses for multifamily properties is finding new residents and moving them in. Speeding up the process can save an investment’s bottom line.
In this episode, we covered:
- How 45,000 surveyed renters want to view the property while looking online
- The changes that have happened to the online apartment searching experience in the last two years
- What apartments.com does to get new, qualified residents for properties fast
- How apartments.com matches the experience for future residents with the experience for properties
- Why Marcia loves the Multifamily Women Summit as a way to celebrate the successes of women in multifamily
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Connect with Marcia Bollinger on LinkedIn
SVP of Multifamily at CoStar Group, the parent company of apartments.com
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