best places to work multifamily | Multifamily Leadership

Multifamily Leadership to Recognize and Rank the National Best Places to Work Multifamily™

SCOTTSDALE, Ariz., September 13, 2018 – Multifamily operators understand that talent is their last real competitive advantage. The Multifamily Leadership Summit has announced the alpha list for the Best Places to Work Multifamily™ Program. List-makers will find out how they rank at the upcoming leadership summit being held Nov. 28-30, 2018 in Scottsdale, Arizona. The Multifamily Leadership research is the most impactful program for employee engagement and organizational culture in the apartment industry today.

The multifamily industry, through the Best Places to Work Multifamily™ program, has proven that people are an organization’s most important asset. Forward-looking companies understand they will be held to a higher standard when it comes to a company’s growth and success.

Historically, we’ve recognized and rewarded companies based on portfolio size alone. The Multifamily Executive of the future will be held accountable to more than just financial returns; company brand, innovation, employee experience, and the customer journey are all outcomes of engaged employees and are directly related to a company’s successful future in this ever-evolving industry.

The Best Places to Work Multifamily™ program demonstrates the apartment industry’s commitment to their people based on the program growth in the last five years. Year over year, the program continues to grow and is rapidly gaining momentum as more and more companies recognize the importance of this data. We have historically tracked payroll, benefits, and other key indicators of business success, but now the multifamily industry recognizes the importance of this powerful employee engagement data to improve business, inspire innovation, and manage the apartment of the future.

Multifamily Leadership will bring together top multifamily executives to re-envision the future of Multifamily and position companies to manage the apartment of the future. The summit will also celebrate top companies with the only employer recognition program of its kind – The Best Places to Work in Multifamily™. Organizations named to the Best Places to Work in Multifamily™ list see a tremendous impact on all marketing they conduct. They use the distinction to enhance their employee recruiting efforts, increase effectiveness of the organization’s marketing to reach residents, and improve their reputation within the community, state, and industry.

“Companies have been measuring resident satisfaction for years and the leading indicator for organizational success is the link between employee engagement and the resident experience.” – Patrick Antrim, Founder & CEO, Multifamily Leadership

The Multifamily Leadership Summit will host the “best of the best” in Leadership to charter the future of Multifamily. Together we’re building a robust, sustainable leadership summit created around long-term vision and innovation. Multifamily Executives and fresh thought leaders will gather Nov. 28-30, 2018 in the sunny resort destination of Scottsdale, Arizona for the annual Multifamily Leadership Summit. The Summit, like no other event offered in Multifamily, allows the highest level Multifamily Leaders to come together with their peers and design the future of Multifamily. Leaders travel with their families and enjoy all the benefits of the resort destination to hike, golf, wine taste, and explore more than 165 local restaurants surrounding the expertly chosen location.

If you want to know if it’s a great place to work, you ask the people who work there. Patrick Antrim, Founder and CEO of Multifamily Leadership says, “Employee engagement is actually a much more powerful indicator of organizational success than the size of the company, as employee engagement is tied to behavior and higher performance.”

Antrim further states, “Companies have been measuring resident satisfaction for years and the leading indicator for organizational success is the link between employee engagement and the resident experience. Employees are presented with hundreds of opportunities each day to be their best, but it’s the behavior that drives a successful organization, not satisfaction or size.

Leaders looking to drive their teams forward are encouraged to register to attend regardless if they are participating in the Best Places to Work Multifamily™ Program. At the summit, benchmark data compiling research specific to the Multifamily Industry from organizations reaching across 50 states and D.C. will be revealed. Multifamily leaders looking to fast-track their success will leverage what best-in-class organizations are doing to create great resident experiences and strong financial results through the engagement of their employees.

And the 2019 Best Places to Work Multifamily™, arranged alphabetically, are:

Alco Management, Inc.
Alliance Residential
Apartment Dynamics
Baron Properties
Berger Rental Communities
Blue Ridge Companies
Cardinal Group Management
Carter-Haston Real Estate Services, LLC
Centra Partners Management
Coast Property Management
Continental Properties
CWS Apartment Homes, LLC
Drucker + Falk
Fogelman Properties
Gables Residential
Hankin Group
IMT Residential
JVM Realty
Karya Property Management
LMC
Matrix Residential
Olympus Property
Pathlight HOME
PayLease
Pegasus Residential
Perennial Properties
Portico Property Management
Presidium Property Management
RealSource Management
ResMan Property Management Software
The Bascom Group
The Management Group, LLC
The RADCO Companies
The REMM Group

For more information about the Best Places to Work in Multifamily™ program and the Multifamily Leadership Summit, go to www.MultifamilyLeadership.com

#MFLSummit #MultifamilyLeadership

Media Contact:
Patrick Antrim (800) 803-8094
[email protected]

The Disruption of the Multifamily Workplace

Company Culture best places to work multifamily, multifamily corporate culture by Multifamily Leadership

There is a certain disruption occurring in the workforce today with the prevalence of social media and the ability for a single person to reach a vast audience through various platforms in a relatively short amount of time. Employees are able to post, snap, tweet and share their thoughts, opinions, and experiences regarding their employers instantly, which can have a major positive or negative impact on the reputation of their employer.

Kim Peters, CEO of Great Rated! states, “Some people think that you can create a brand in the market that is independent of what your actual employees think – but that isn’t true. Social media has made the internal workings of any company very transparent – we are in an age of “naked” corporations” (Frauenheim 2014).

This culture of information-sharing has changed the way management companies must operate, both for their residents and their employees. This vast world of instant updates has also created incredible opportunity for management companies, individual properties, and employees to share with the world what makes them stand out within the Multifamily Industry and create a powerful Employer Brand that will then attract top talent and great residents.

Employer brand is the image of an organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market. Brands are among a firm’s most valuable assets and as a result brand management is a key activity in many organizations. (Vijayalakshmi 2016). Branding strategies, if used effectively, can dramatically increase the quality of the pool of candidates applying for positions within a firm and it can also create greater employee engagement and loyalty, thus creating higher retention rates, lower turnover and an improved resident experience.

While there are myriad ways to create a unique employer brand, the strategies employed must be executed in a manner that is consistent with the company vision, values, and mission statement. It goes far beyond having a ping pong table in the lobby or allowing employees to bring their dogs to work. Those are great perks, but do not have a lasting impact on employee engagement if the central brand of the company is not consistent with the long-term vision of the organization.

In order to create an effective and positive employer brand, there are certain factors that need to be thoughtfully considered.

Examine and determine exactly what makes your company great.
Define what characteristics are preferable in the type of employees you currently have.
Get clear on the talent you are looking to attract.

Use those qualities and characteristics to shape the reputation of the brand and get the attention of job seekers that fit the description. In some cases, upon examining the quality of the existing workforce, it becomes apparent that there are some employees who are not only not engaged, but actively disengaged and would be better suited in either a different position or with a different company. It is crucial to address these issues in order to create the best culture within your company.

We need to understand our environment and adapt and change with the abandonment of certain habits and routines. And in some cases, people. We need to be confident making personnel changes that allow the company to flourish and grow” – Patrick Antrim, CEO of Multifamily Leadership

Remember, one of the biggest indicators of a successful employer brand will come straight from the employees within the company. According to the research from Best Places to Work Multifamily program, employees at the companies bearing this prestigious designation are proud of the company they work for and state that they are willing to give extra effort to help the organization succeed. Those indicators are the most powerful employer branding tools that can be utilized through traditional advertising, social media posts, and even word of mouth referrals. If you want to know if it’s a great place to work, you ask the people that work there. These happy employees will carry your brand in a positive light to their own personal networks as well. And once you’ve created an employer brand that is unique and has high-impact within the industry, the quality of your employees and residents will dramatically increase.

Leaders looking to understand what best in class organizations are doing to inspire and engage their teams are invited to attend the Multifamily Leadership Summit.

References
Antrim, P. (2016, June 15). Cutting Back for Business Growth – TalentCulture. Retrieved September 09, 2016, from http://www.talentculture.com/cutting-back-for-business-growth/

Frauenheim, E. (2014, June 30). The Great Rated!™ Interview: Kim Peters on Employer Brand – TalentCulture. Retrieved September 09, 2016, from http://www.talentculture.com/hed-the-great-rated-interview-kim-peters-on-employer-brand/

Vijayalakshmi, V., and K. UTHAYASURIYAN. “The Impact of Employer Branding on Employee Performance.” Indian Journal of Applied Research 5.8 (2016).