Unfolding the AI Transformation in Multifamily Leasing and Management with Brock MacLean

Unfolding the AI Transformation in Multifamily Leasing and Management with Brock MacLean

Welcome to the leading edge of multifamily industry insights with the Multifamily Innovation® Podcast. In this episode, we sit down with Brock MacLean, Executive Vice President and Chief Revenue Officer at LeaseHawk, to explore the transformative role AI is playing in shaping the future of multifamily leasing, management, and profitability.

Diving straight into the thick of innovation, Brock MacLean details LeaseHawk’s strategic application of artificial intelligence that’s reshaping what we thought possible for the multifamily industry. Moving beyond mere tools, AI is now entrenched as a vital cog in enhancing intricate leasing processes, amplifying human efforts, and forging a dynamic path towards investor yields.

Here’s a glance at what we uncover in our discussion:

Ideation to Implementation

Learn how AI is bridging the gap from concept to reality in multifamily leasing. Explore LeaseHawk’s integration of voice, text, chat, and lead nurturing solutions precisely crafted for the multifamily space.

Substance Over Show: Discover the essentiality of leveraging AI not just for its shimmer but for its core functionalities. Brock underlines the profound impact of AI in amplifying the essence of customer engagement and driving forward operational yields.

Customer-Centric Customization:

Patrick and Brock discuss implementing tech that fits like a glove, accommodating diverse customer needs, and aligning with multifamily corporate culture.

Product Depth Versus Breadth:

The conversation shifts towards a pivotal decision point – selecting a main product that offers a full suite of services or choosing specific point solutions. Brock presents a compelling argument for efficiency and cost savings that best-of-breed point solutions offer.

Tech’s Multi-faceted Role in Property Management:

As we delve deeper, the episode scales the broader vision of technology within asset management. Hear from Brock and Patrick as they prepare to share actionable insights at the upcoming Innovation Summit on leveraging tech to diminish risks and amplify positive experiences.

Fasten your seatbelts as we embrace the avant-garde. The podcast underscores AI’s dominant footprint in contact centers – turning interactions swifter, driving up application rates, and markedly diminishing vacancy spans. Data speaks volumes, and prospects engaging with AI-tethered services exhibit a proclivity for transaction completion and application approvals.

In the face of inevitable challenges, Brock MacLean emphasizes the unassailable need to embrace change. AI isn’t a mere adjunct feature—it is quickly becoming the cornerstone of value in multifamily properties. Investing in robust tech infrastructure pivots companies into vantage positions for sustained success.

The Multifamily Innovation® Podcast believes in the evolution that Brock MacLean and LeaseHawk  epitomize—a tech-forward, efficiency-maximizing future rooted in data-driven, AI-enhanced experiences that residents and investors alike will find irresistible.

For more episodes imparting the pivotal role of technology and innovation in multifamily spaces, subscribe and tune into the Multifamily Innovation® Podcast or visit us at


Patrick Antrim: https://www.linkedin.com/in/patrickantrim/
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Multifamily Women®: https://multifamilywomen.com/