Catherine Swaback, Director of Marketing Strategy at Alliance Residential Company, shares her personal experience in the Multifamily Industry regarding various issues within the industry today. MULTIFAMILY LEADERSHIP SUMMIT 2016 | MASTERMIND PANEL DISCUSSION | CATHERINE SWABACK QUESTION 1: What are some challenges and fears that you’ve faced and been able to overcome? Challenges and Fears Started in advertising Failing at something new Solutions Immersion in multifamily Understand vernacular, key players, and key processes Learn the operations side of the business Served in various roles within company Grow within the organization Achievements Marketing team growth as a result of the growth of the portfolio Overhaul, reorganization Digital visibility Creation of a strategy sub-department within Marketing team QUESTION 2: What are the challenges you’ve faced in keeping up with trends in Multifamily? In-house ad and digital agency Creating one consistent message and sending that out Industry veterans mixed with new agency talent Look outside of Multifamily for inspiration and innovation Remain agile Monitor, stay consistent, stay ahead of competitors QUESTION 3: Are you seeing more programs to develop new leadership to enter into…
Multifamily Leadership Summit
Catherine Swaback, Director of Marketing Strategy at Alliance Residential Company, shares her expertise and insights regarding what it takes to build a great culture of success for Multifamily Operators. She explains how Alliance Residential is attracting and retaining the next generation workforce. MULTIFAMILY LEADERSHIP SUMMIT 2016 | BUILDING A WINNING CULTURE & BRAND PANEL DISCUSSION | CATHERINE SWABACK QUESTION 1: How are you promoting your brand internally to your current associates and externally to hiring candidates? Culture Hire people that value integrity, passion for leadership, innovation, and creativity Invest in associates – Alliance University facilitates success, long-term career path Leadership opportunities, career advancement opportunities, continued education Associate Significance Early adoption is organic Associates are brand ambassadors Talent team focused on campaigns that focus on current associates Why Alliance? Why Multifamily? Associates tell their stories. QUESTION 2: What is Alliance’s corporate social media strategy and how does reputation management actually play into that? One strategy with multiple components across the board Corporate strategy is same as specific property social media strategy Social Listening is key Push-pull model Learn from what is…
In December, many of the nation’s top Multifamily Executives will be gathered together in Scottsdale, Arizona for the highly anticipated Multifamily Leadership Summit. Although we could easily list 100 reasons to attend, we’ll stick with the Top 10 here. Cacti, Cocktails, Coyotes, Oh My! – There is no better place to be in December than Scottsdale, Arizona. The weather will be perfect, the sun will be shining, food will be plentiful, and the atmosphere at the Scottsdale Resort can’t be beat. We sincerely cannot wait to meet you and show you everything that Scottsdale has to offer, including hiking trails, golf courses, heated swimming pools, and over 600 incredible restaurants to serve every tastebud. Oh, and don’t worry, we’ll keep the coyotes at bay. From Properties to Parties – Take a tour of some of the most beautiful Multifamily Properties in the Scottsdale area so you can experience how we do it here in the Valley of the Sun. But it doesn’t stop there. Not only are we going to be touring some of the most beautiful multifamily properties in…
Scottsdale, Arizona, September 20, 2016 (Newswire.com) – The Multifamily Leadership Summit has announced the alpha list for the 2017 “Best Places to Work Multifamily®” Program. List makers will find out how they rank at the upcoming leadership summit being held December 6-8, 2016 in Scottsdale, Arizona. The Multifamily Industry, serving apartments and their residents, contributes more than $3.5 billion to the economy everyday, supporting more than 12.3 million jobs. Not only do apartment homes drive jobs that strengthen local communities, individuals and families realize the value of renting as a smart choice in today’s economy.
Have you registered for the Multifamily Leadership Summit yet? If not, get your tickets fast before the rooms sell out! Time is drawing nearer for the Multifamily Leadership Summit….and hotel rooms are going fast. Take a peek at our final list of speakers who will bring you high impact results. If you are part of a team, want to drive better results with your teams, learn how to build great teams, dissolve toxic teams and recognize that true success comes from your company’s ability to attract the best, this is for You! For those of you who are already registered, and those who plan to attend, here is some important information regarding travel, accommodations, and just plain fun for your visit to beautiful Scottsdale, Arizona! Arrive For our out-of-town guests that will be flying into Phoenix Sky Harbor International Airport, we want you to know that the Scottsdale Resort at McCormick Ranch just a quick Uber ride away and in the heart of everything Scottsdale has to offer. For those of you arriving by vehicle, this page will give you specific driving directions from everywhere in the valley. While…
Companies have been measuring resident satisfaction for years and the leading indicator for organizational success is the link between employee engagement and the resident experience. Employees are presented with hundreds of opportunities each day to be their best, but it’s the behavior that drives a successful organization, not satisfaction or size. You can be a large company with satisfied employees and not engaged or aligned with the company mission or values – this creates complacency and an unfavorable resident or customer experience. To learn more about what best in class organizations are doing to improve employee engagement, register to attend the MultifamilyLeadership Summit
Leadership. A single word that carries many different beliefs. It’s intimidating for some and a journey for others. Another word that comes to mind is success. Next time you have a meeting, ask each person what success means to them. See how many different answers you receive. It’s no wonder companies zig zag on issues. A strong leader will define success and share the vision with a common goal, define roles and responsibilities, and communicate with the teams. In baseball it goes like this. The common goal is winning the World Series. Each player clearly understands their role on the team. Pitchers don’t practice hitting, they practice pitching. Spring training is about getting the communication and chemistry right. When we look at companies and sports teams that are remembered as Legendary Teams, you will find one common characteristic among them, performance. The companies with the best people have the power to attract loyal customers and top employees. In some cases, people are your product. In the business of sports, people are why 50,000 people show up to watch a game…
How many times have you hired someone because they seemed like the right person? They do well in some situations but they slip in situations they should otherwise succeed in. Now the Manager has to put things back together. We spend time recruiting, training, and re-training people over and over. Does this happen often? Do you have people that have a tough time doing things on their own? Think Long Term As a business owner or leader, you have to take a long term view and understand that Steve Jobswas right: “A small team of A players can run circles around B and C players.” Hiring the best people is the single most important activity. If you have lenders or investors, they are operating on a shorter cycle. They are looking for returns based on their liquidity and capital event schedules. When we react to their needs, we rush our process of building great teams. This ultimately impacts the business outcomes. As a leader, it’s your job to drive the business and not let operating from a position of weakness…