Multifamily Leadership Summit

Tom Shelton, Principal at Shelton-Cook Real Estate Services, shares his expertise and insights regarding what it takes to build a great culture of success for Multifamily Operators. He brings more than 35 years of experience with various organizations and shares what he has learned, experience, and personally observed throughout those years. MULTIFAMILY LEADERSHIP SUMMIT | MASTERMIND | TOM SHELTON QUESTION 1: What are some challenges and fears that you’ve faced and been able to overcome? Transferring experience Transition from large organization and implementing procedures into a smaller organization Difference between listening and hearing Solutions Make sure you understand the feedback Respond accordingly QUESTION 2: What is one great achievement or career milestone that you’ve experienced and do you have any pointers? Developing Relationships Nationwide Across business lines Great industry for sharing experiences Mentorship Helping leaders grow and promote Watch people develop careers Growth Opportunities Great career paths available Rewarding QUESTION 3: Are leaders born or can they be trained and groomed to become good leaders? Born / Trained Leadership There are people born with leadership potential and characteristics To truly develop into…

Tom Shelton, Principal at Shelton-Cook Real Estate Services, shares his expertise and insights regarding inspiring financial results with valuable leadership practices designed to create great residence experiences and understanding the next generation workforce. MULTIFAMILY LEADERSHIP SUMMIT | THE FUTURE OF WORK PANEL DISCUSSION | TOM SHELTON QUESTION 1: What are some leadership best practices with success stories that demonstrate how those practices impact financial results within your organization? Employee-Driven Employees establish protocol Develop mission statement Goals and objectives Coin of Excellence – Recognition program Education Committee works with training department Accountability Team leaders are focal points On-site property managers, portfolio managers Personal coaching and counseling for employees Helps managers focus on hiring and interviewing process QUESTION 2: How can culture help to drive financial results and productivity? 4 Stakeholders Employees, Residents, Clients, Service Vendors and Contractors Talk to vendors about company culture Creation / Maintenance of Culture Starts at the top How you act, dress, look, communicate, etc. Culture helps to retain talent Engage employees – spirit committee Celebrate successes as a group Share failures as a group QUESTION 3: How does…

Jennifer Staciokas, Vice President of Training and Development at Pinnacle, shares her expertise and insights regarding top issues in today’s Multifamily Industry. MULTIFAMILY LEADERSHIP SUMMIT | THE MULTIFAMILY MASTERMIND | JENNIFER STACIOKAS QUESTION 1: What are some challenges and fears that you’ve faced and been able to overcome? Additional Responsibility Internal Voice of support Constantly learn, read, be inquisitive Asking Questions People afraid that it signals that they don’t know something Better to ask than struggle QUESTION 2: What is one great achievement or career milestone that you’ve experienced and do you have any pointers? What was a risk that you took that paid off? Team Support Being a great leader Create a team that is diverse Find people that think differently Growth Leaving Current Organization Do something from scratch Build 3 departments Put platform and people in place QUESTION 3: How do you create a company-wide culture with such large organizations? Is it technology? Technology Training Not necessarily effective when delivered online In-person training is crucial Get people into the classroom within 1-2 weeks of onboarding Everyone in the organization needs…

Jennifer Staciokas, Vice President of Training and Development at Pinnacle, shares her expertise and insights regarding inspiring financial results with valuable leadership practices designed to create great residence experiences and understanding the next generation workforce. MULTIFAMILY LEADERSHIP SUMMIT | THE FUTURE OF WORK PANEL DISCUSSION | JENNIFER STACIOKAS QUESTION 1: What are some success stories that demonstrate how leadership practices impact financial results within your organization? The Year of the Customer Internal Mantra Carla Harris – 3 adjectives that describe you when you’re not present Be Kind, Do the Right Thing, Be Humble Recapitalization New ownership You have authority to run your business unit upon budget approval Support from executive team QUESTION 2: How can culture help to drive financial results and productivity? 100% Fee Managed Culture Shift What makes you different? Pinnacle’s people and culture The Heart of Service – Giving back to the community Interview Process 75% of new hires are millennials They want to know what the culture is like Will their voice be heard? Growth opportunities? Give back? QUESTION 3: How does communication impact effectiveness within your organization?…

Pattie Woods, Vice President of Training and Development at Fogelman Management Group, shares her expertise and insights regarding inspiring financial results with valuable leadership practices designed to create great residence experiences and understanding the next generation workforce. MULTIFAMILY LEADERSHIP SUMMIT | THE FUTURE OF WORK PANEL DISCUSSION | PATTIE WOODS QUESTION 1: What are some leadership best practices with success stories that demonstrate how those practices impact financial results within your organization? Focus on Working Hard and Playing Hard “Fun Committee” within corporate office Parties, field trips, in-office activities, challenges All it takes is 10 minutes to raise the energy level of people in the room Onboarding Building value with new associates Start from hiring day Get paperwork done before associate even starts – online is best Give them access to social sites, invite them to activities before they start First 90 days is key Mentorship QUESTION 2: How can culture help to drive financial results and productivity? Family Company – Culture Vision Statement – didn’t mean much to new associates Shifted to Culture Statement – What is it that you want…

Chris is a Founder, Principal and CEO of ARK Leadership, LLC and is a proven entrepreneurial leader with more than twenty four years of business building leadership experience. He was a founding partner and principal who launched Pegasus Residential based in Atlanta, Georgia, which subsequently grew into a multimillion dollar company, operating in ten states, in five years. After selling his interest, he subsequent launched ARK Leadership LLC, a business building company made up of uniquely multitalented entrepreneurs driven to improve all facets of business performance under the ARK umbrella. MULTIFAMILY LEADERSHIP SUMMIT | MASTERMIND | CHRIS RYAN-LAWRENCE QUESTION 1: What is one of the biggest challenges and fears that you’ve faced and been able to overcome? Developing Leadership Skills Training – Finding the skills to teach someone not only how to understand the task, but also to know how to do the task Being a great leader is a learning process Outside Businesses Challenge remains outside of property management industry QUESTION 2: What is one great achievement or career milestone that you’ve experienced and do you have any pointers? Standing Up…

Jana Frazier, Director of Recruiting at IMT Residential, shares her expertise and insights regarding what it takes to build a great culture of success for Multifamily Operators. She brings great Human Resources insight into how IMT Residential keeps it a “people-focused” business. MULTIFAMILY LEADERSHIP SUMMIT | MASTERMIND | JANA FRAZIER QUESTION 1: What are some challenges and fears that you’ve faced and been able to overcome? Fear Experiencing a fear of failure Questioning – Am I the best person to take this on? Solutions Collaboration Request feedback Support QUESTION 2: What is one great achievement or career milestone that you’ve experienced and do you have any pointers? Promotion Job role evolution See what the company needs and offer a solution to that Might not be within your day-to-day duties Become a tremendous asset to organization QUESTION 3: What is the best way to present new ideas to executives? Conversations differ with executives Put the “HR” jargon aside Be very succinct and get to the point quickly Be ready to answer for ROI Transition Focus on business operations rather than just your specialty…

Jana Frazier, Director of Recruiting at IMT Residential, shares her expertise and insights regarding what it takes to build a great culture of success for Multifamily Operators. She brings great Human Resources insight into how IMT Residential keeps it a “people-focused” business. MULTIFAMILY LEADERSHIP SUMMIT | BUILDING A WINNING CULTURE & BRAND PANEL DISCUSSION | JANA FRAZIER QUESTION 1: What was the process IMT took to develop your brand and who was involved in that process? First Recruiting Director Recruiting was decentralized, no focus on employer brand Marketing department was very developed and had a wonderful company brand Understand Company Brand Communicate that message Collaborate with Marketing Team to make consistent message From Communication to Drive Rolling out a culture program Operations leaders very involved Evolved from regional leaders needing more connection with the IMT Culture Partnership between recruiting, marketing, operations, and executive level QUESTION 2: What is your approach to online employee reviews and employer reputation? Online Review Process to be Embraced Appreciate the feedback, it’s here to stay Glassdoor.com increasing in popularity Having an account with Glassdoor allows for…